Innovation and sustainability in product environmental management systems

Abstract The environment theme has taken on considerable importance in consumer purchasing choices. Through voluntary environmental policy tools (product certifications, ecological labels and company certifications) the producers demonstrate their attention to issues. paper analyzed impacts, that is, consumption of resources emissions for a product animal origin, analyzing production process entire chain High-Quality milk leading Italian company. Group an integrated approach quality policies balances economic, ethical objectives throughout food chain, from farm consumer’s table. analysis was conducted compliance with general rules Environmental Product Declaration Program specifications group “Product Category 2013: 17 Processed liquid cream - UN CPC code 221”, using cycle methodology life, regulated by international standards ISO 14040 Series, management Life assessment Principles framework scientific ensures reliability, credibility rigour declaration. Despite initiatives undertaken Granarolo regarding improvements its products services mitigation impact, our forecasts have been confirmed, organic still very high-water footprint. Therefore, efforts individual companies are not enough, but consumers’ dietary habits must also change.